Why “20 Years of Experience” Can Hold Your Project Back.
If you’ve shopped around for recording studios, you’ve probably seen a familiar sales pitch: “We have 20+ years of experience!” While experience can be valuable, the recording industry isn’t like wine, it doesn’t automatically get better with age. In fact, holding onto old-school methods can actually hurt your project.
At Aurora Sound Lab, we believe staying current is more important than clinging to outdated habits. Here’s why:
1. Industry Standards Change Every 5 Years
The recording industry changes fast. From analog tape to digital workstations, from racks of gear to everything “in the box,” what was considered cutting-edge 10 years ago is now obsolete. A studio that brags about 20+ years of experience but hasn’t adapted may be relying on tools, or techniques, that simply don’t match today’s industry standards.
2. Old School Doesn’t Always Mean Better
Big, flashy racks of outboard gear might look impressive, but majority of professional projects today are mixed and mastered digitally, “in the box”. Clinging to old hardware for the sake of tradition often slows things down and drives up costs, without improving the final product.
3. Experience vs. Adaptability: Why Fresh Tools Beat Old Habits in Recording
The truth is, the best studios aren’t the ones that have been around the longest, they’re the ones that adapt the fastest. Industry leaders update their workflows every five years or so to stay competitive. At Aurora Sound Lab, we’re not stuck in the past. We keep pace with modern software, plugins, and sound design techniques so your project sounds fresh and relevant today, not like it was made in 2003.
4. Focus on Results, Not Resumes
What matters most isn’t how many decades a studio has been around, it’s what you walk away with. Does your voiceover demo sound competitive against others being booked today? Does your music track hold up to current streaming quality standards? That’s what counts, and that’s what we deliver.
Experience is valuable, but adaptability is essential. At Aurora Sound Lab, we combine professional expertise with up-to-date tools and workflows that evolve with the industry, ensuring your project doesn’t just sound good, it sounds current.
